National Shapewear Day Shapermint 2022

Strike your Empowerment Pose powered by Shapermint

Thank you for tuning in to our Strike Your Empowerment Pose Virtual Event in honor of National Shapewear Day. The panel consisted of our Shapermint Crew, Models, Entrepreneurs, Moms, and our digital besties.

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Missed the event?

No worries, we have you covered. Watch the replay below!


Feeling empowered? Check out our recent campaign video in honor of National Shapewear Day.


[updated 8/11/2022 11AM EST]

In honor of National Shapewear Day, you’re invited to Strike your Empowerment Pose with Shapermint, at our body confidence virtual event Wednesday, August 10th 4:00 PM - 5:30 PM EST. Join your favorite body confidence advocates Carmen Rene, Zoe Chin Loy, Rachel Grim, and Jessie Murillo in unpacking real, raw, and authentic feelings about our bodies and how we celebrate them.

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Your Host

Gabrielle Richards Body Confidence Coach + Sr. Brand Manager, Shapermint
@gabpositive

Gabrielle Richards

Gabrielle Richards is a body confidence coach, digital thought leader, and the Sr. Brand Manager of Shapermint. 

With over 10 years of brand marketing experience within the fashion and beauty industry, she’s been a dedicated change maker. Her true north is to help instill confidence within men and women and be the voice of the marginalized communities.


The Panelists

Zoe Chin Loy Entrepreneur & Mom

@zoechinloy

Zoe Chin Loy

Zoe Chin Loy is a wife, mother of 3, business owner, runway model and a self love blogger. Born in Jamaica but raised in Miami, her main goal in life is to help people, mainly women feel comfortable, empowered, and beautiful in their bodies regardless of what society has to say.

Rachel Grim Confidence Coach & Creator

@rachelkgrim

Rachel Grim

Rachel K. Grim is the Brooklyn New York based founder of Ditch the Clique - a creative collective empowering women and femme focused businesses with resources to achieve their dreams. Since launching in 2019, Ditch the Clique has empowered thousands of women with one-on-one confidence coaching and events, positive social media practices, brand building strategies, and more. Rachel regularly shares her blueprint to rebuilding confidence and resources to “living the dream” on platforms like The Drew Barrymore Show, at business summits across the country, and daily on Instagram. Outside of Ditch the Clique, Rachel can be found eating and shopping her way through New York, traveling, or watching binge-worthy reality television. Learn more about Rachel @rachelkgrim @ditchtheclique

My small but mighty NYC closet is overflowing with Shapermint essentials in every color (hello new pink!). Clearly it’s a challenge for me to pick just one! But what I’m wearing the most? Definitely the Everyday Shaping Boy Shorts. I live in dresses so these give me the perfect amount of coverage, shape and never any chafe!

Jessie Murillo Professional Model & Mom

@jesssie_m

Jessie Murillo

Jessie is a plus size model and body positivity enthusiast who loves breaking barriers. Passionate about inclusivity and representation, she’s dedicated her career to trying to inspire all women to love the skin they’re in and to live life on their own terms unapologetically. 

She hopes that through her own journey of self love and acceptance that she can inspire and encourage women all over to embark on their own journeys fearlessly. Her mantra is “you can have, be, and do it all!”

Carmen Rene Lymphedema Awareness Activist
@eatthecaketoo

Carmen Rene

Small town girl, Carmen Rene, currently residing in Los Angeles realized in her twenties that her passion was challenging our notion of beauty and empowering women around the world to feel beautiful in their own skin. Born with primary lymphedema, a rare, long-term condition where excess fluid collects in tissues causing swelling in the legs and feet, Carmen wanted to share her own experiences and insecurities on her path to self-acceptance and self-love. 

In 2017, she created @EatTheCakeToo on Instagram. Her honest, fearless, and thought-provoking posts challenging the unrealistic standards of beauty and breaking the stereotypes surrounding fat bodies struck a chord with men and women across the globe. Her dedication to helping others on their own journey to body acceptance remains unwavered. Carmen is strong, confident, charismatic, and a driven self-loving warrior and she is just getting started.

Comfort, support and beautiful fluffy thighs that don’t always need to be touching each other. That’s why I love my Shapermint products the most!


The Agenda

Agenda Strike your Empowerment Pose

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We're Redefining National Shapewear Day

For National Shapewear Day 2022, Shapermint redefines the traditional “Power Pose” as the “Empowerment Pose”. 

Redefining National Shapewear Day

The Empowerment pose is you showing up as you are and empowering others to celebrate their shape and wear confidence. No need to adapt to what society deems as powerful, whether that’s how you move your body, what you wear, how you look, or where you’re from. 

Let’s view ourselves as the powerful women we are, and empower the women around us. Because in the Shapermint community we know and love…

empowered women, empower women.

Strike your Empowerment Pose with Shapermint

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